Ace Cycles was formed in 1977 and was located in High Street Wednesbury. An independent dealer, for the next 10 years grew steadily, and sold mainly Raleigh bikes and served local cyclists with a good repair workshop and spares facility.
Ace Cycles also became a major name in the sport of cycle speedway, entering into a national sponsorship program.
It was at this point that we ‘branched out’ and began manufacturing frames and complete bikes for the sport. Building mainly with Reynolds 531 tube an exclusive frame was designed and named the ULTRA. Ace Cycles then became known as ACE ULTRA CYCLES and over 500 frames were built between 1987 and 1997!
Successful dealerships with Muddy Fox and Specialized followed and on relocation to Wednesfield in 2009, brings us up to date.
Now an exclusive Merida brand dealer, we believe we are selling the highest quality cycle and spares available.
A personal friendly service is what the leisure cyclist of today demands. This coupled with a real understanding of cycling and monthly rides on Cannock Chase we work hard to achieve this goal.
Owner Mike Baugh has had a successful racing career. Mike started racing in 1973 and has won many events over the years. National team wins in 1974, 1975,1977, 1978,1979, and 1990. Individual honours in 1994, 1995, 1996,and more recently 2005. Mike has also ridden for England at international level.These days more leisurely rides over Cannock Chase are enjoyed but a comeback is always just around the corner!!